Porsche Schokolade

A premium chocolate and packaging concept translating the design language of an existing luxury brand.

Role

Brand Research
3D Modelling
Fabrication & Prototyping

Duration

9 weeks (Aug-Oct 2024)

Tools

The Challenge

To design a chocolate product and packaging that embodies the identity of a premium brand. The outcome needed to feel like a realistic extension of the brand’s product line, supported by a final promotional poster. This project was completed as part of Physical Prototyping (DECO2018) at the University of Sydney

Brand Research

Porsche’s design language is defined by refinement over reinvention—maintaining an iconic silhouette while continuously improving detail and performance. This informed a restrained, minimal design approach.

Concept Exploration

AI Concepts

Generative AI was used to rapidly explore early forms and surface details.

Sketching refined these into more controlled, minimal outcomes aligned with Porsche’s design language.

Sketches

Material & Visual Exploration

Materials

Matte black — primary packaging, minimal and tactile

Gloss black — subtle contrast for packaging exterior

Red accents — premium highlight

Fabric liner — soft, protective interior

Node Setup

Render Setup

Node setup for procedural materials

White-box studio setup for controlled lighting

Packaging Design & Prototyping

A minimal box was designed with a hidden hinge to maintain a clean exterior.

Parametric modelling in Fusion 360 ensured precise alignment and tolerances.

Chocolate Design & Fabrication

The chocolate bar features a minimal rectangular form with a subtle Porsche 911 silhouette.

The design was prototyped through 3D printing and vacuum forming to create a functional mould.

Final Outcome

The final concept was presented through a promotional poster combining 3D renders and layout design.

Iterations focused on improving lighting and material contrast.

Staging the scene in Blender to explore lighting and composition.

Framing the scene to highlight the hinge and packaging features.

Poster iterations based on critique feedback; adjustments made to improve visibility and focus on key design elements

Reflections & Takeaways

This project expanded my skills into Blender, Fusion 360, and physical prototyping, moving beyond basic CAD tools into more advanced modelling, rendering, and fabrication workflows.

Iteration and critique played a key role in refining both design and presentation. Adjusting the poster lighting improved clarity while maintaining a premium aesthetic, though a darker version was more effective for digital realism.

In future, I would refine the hinge by simplifying the mechanism and relying on material thickness to improve tolerances and structural stability.

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